Climate Week: Green comms need to reach those not interested in “doing their...
This week is Climate Week, aimed at people “wanting to do their bit to help combat climate change.” At Global Cool we aim to reach people who are not interested in “doing their bit”. That’s why we’ve...
View ArticleAdam Smith comes out for Global Cool
Global Cool’s approach is to ‘sell’ low-carbon lifestyles. We focus on how they are desirable to the individual: Get on a bus because you get lots of lovely time to yourself. Go on holiday by train...
View ArticleHow to encourage green behaviour
There was an interesting and thought-provoking piece in Green Futures last week about changing people’s behaviour in order to prevent climate change, rather than simply raising awareness – as we’ve...
View ArticleGlobal Cool: A case study in Values Mode campaigning
There is disagreement between many within the environmental movement over how best to engage the public with climate change and, in particular, how to persuade them to make green behaviour choices. A...
View ArticleWhat Climate Change Campaigns Could (and Should) Learn From Jay-Z
New York – so good they named it twice. Everyone wants to be a part of it, right? But where does that reputation come from? What is it about the Big Apple that makes it one of the coolest cities on the...
View ArticleSolving climate change the Steve Jobs way
This post was originally published in the Huffington Post Apple is hardly a beacon of environmental good practice, but that doesn’t mean Steve Jobs didn’t play his part in helping to find a solution to...
View ArticleEco Terrorism vs Vinnie Jones and Porn: Which Would You Rather Watch?
Kudos to the British Heart Foundation for their Hard and Fast video campaign starring Vinnie Jones. Aimed at educating the general public on the best way to perform CPR, the video sends up Jones’...
View ArticleHow to make sustainability desirable
This blog post originally appeared on Melba Foggo’s Logica blog With the Sustainability Stories campaign currently in full swing, now is an apt time to be writing our first guest blog for Logica....
View ArticleMusic festivals and sustainability: An unlikely success story
This blog post originally appeared on Melba Foggo’s Logica blog Thousands of people travelling from far and wide (often in gas-guzzling cars) to be entertained by shows requiring vast amounts of energy...
View ArticleOne small step for fashion, one potentially giant leap for sustainability
This blog post originally appeared on Melba Foggo’s Logica blog In the crucial battle for the hearts and minds of trendsetters, the fashion industry is better placed than any other to encourage...
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